You can absolutely sell your Florida home yourself and still get full market exposure. Here's the process, step by step.
1. Price it right
Pricing is the single biggest factor in how fast — and for how much — your home sells. Start with a free home value estimate, then study recent comparable sales in your neighborhood. Our Elite and VIP plans include pricing assistance and a full CMA.
2. Prep and photograph
Declutter, make small repairs, and get quality photos — listing photos are where buyers decide whether to click. Pro sellers supply their own; Elite and VIP include a professional photo session.
3. Get on the MLS (this is the key step)
In Florida, only a licensed broker can enter your home in the MLS. That's exactly what a flat fee MLS listing does — a broker lists your home for a flat fee, and it syndicates automatically to Zillow, Realtor.com and 100+ sites, usually within 72 hours.
4. Manage showings
Use the included ShowingTime tool so buyers and their agents can request times without flooding your phone. Keep the home show-ready and flexible on scheduling.
5. Review offers
When offers come in, weigh price, financing, contingencies, and closing timeline — not just the top-line number. Our brokers provide offer-review assistance so you understand what you're really agreeing to.
6. Handle disclosures and the contract
Florida law requires you to disclose known material defects (see our guide to Florida seller disclosure requirements). We provide the standard Florida contract documents and broker support to keep everything compliant.
7. Close
A title company handles title search, settlement, and recording. We coordinate the closing end-to-end through our affiliated title services so funds and documents are handled correctly.
You keep the listing commission — roughly $30,000 on a $500K home — while still getting full MLS exposure and broker support. See the plans →